Bradbury's Deli Branding

I set out to brand a fictional restaurant based upon the name of and imagery inspired by Norris Bradbury. Bradbury was an American Physicist whose work contributed to the current knowledge of nuclear physics.

The Restaurant is located in Los Alamos, New Mexico, and the local cuisine mostly centers around the use of the chile pepper. I based a symbol and pattern on the image of a chile pepper and added a molecule accent in the logotype version of the symbol.

The wordmark was based on a relaxed script and sans-serif in order to seem more inviting but professional. After taking careful consideration with the logo, I focused on using typography in a way that would accentuate the logotype as well as place the emphasis on the restaurant's food and atmosphere.