Nike Free 4.0 Running Shoe Box Design

After having a difficult time shoe shopping, I thought to what I would like to see in the packaging of a shoe box.

The key that I thought would make an successful package is one that would clearly show what the product is in a visually interesting way. I took numerous reference photos and illustrated the shoes to allow a different view of the pair of shoes on each different face of the box.

I then recreated the "flex" pattern on the bottom of the shoe in a matching hand-drawn style to create a texture that would be used on the inside pull-out portion of the box.