Ramble - BFA Exhibition

For my senior thesis exhibition, I created the branding for an outdoor hiking store named Ramble.

I used the "m" in the logotype to reference the shape of a mountain range which helps establish the feeling of an outdoors based company. The color palette and typeface were chosen due to their large, noticeable contrast which increases legibility and resembles the night sky as if you were spending the night outdoors.

The remainder of the project was applying the basic assets of the established brand through packaging, signage, t-shirts, and website design.

I also silkscreened a small set of posters that would show an illustrated scene featuring the various "products" that the store would sell.