I've always had a love for the outdoors, and when it came time to create my final project, I couldn't help but imagine how I would create my own outdoor brand.

walk for pleasure, typically without a definite route.

Early logo explorations

When I began to think of a logo that would fit the tone I wanted, images of mountain ranges like the Rockies and the Sierra Nevadas kept coming back to me over and over again.

I played with the idea of wandering through a logo like you would a mountain range and eventually I settled on taking the "m" and turning that into my own personal Yosemite.

Designing a full shopping experience

My main focus was to think of how the shopping experience would look in the end. Web presence and e-commerce is often the first interaction a customer will see of a store.

I wanted to create a system that would fit a blog, shop, and homepage that would be distinct in photography and iconography while feeling similar to other major outdoor retailers.

Signage and Illustration

The product illustrations became a major part of the brand on the website and signage for each store section.

I needed to create a visual way of distinguishing between sections if you didn't know the names of each product that would be prominently featured on the website as well.

Packaging in real-life

I wasn't able to go into the product design for all of the tents, sleeping bags, and cookware, but I felt that each section needed full-size packaging for each product.